All work NUABA Foundation

NUABA Foundation A digital home for African economic empowerment

We designed and built the NUABA Foundation website: a warm, story-led experience for a foundation that connects Africans, especially women, with the skills, networks and opportunities that unlock dignity and economic independence. The page moves visitors from the scale of the challenge to NUABA’s approach and a clear invitation to partner, invest or volunteer.

Visit the live site
Project
Live project
Industry
Non Profit
What we delivered
  • Website Design
  • UI+UX

The brief

Make a big mission feel personal

NUABA works across Sub-Saharan Africa, where millions of people lack the tools and connections to turn skill into income. The site needed to state that challenge honestly, then move quickly to hope: the programmes, the partners and the people they serve.

NUABA Foundation website, home section 3 in a desktop browser
NUABA Foundation website, home section 1 on iPhone

In motion

Designed for the phone first

Most visitors arrive on mobile, so every section was composed for a small screen before it was stretched to desktop.

NUABA Foundation website, challenge on iPhone
NUABA Foundation website, home section 3 on iPhone

Design

Grounded, warm and hopeful

Deep greens and warm sand keep the tone optimistic without feeling corporate. Bold figures give the challenge weight, while soft cards break NUABA’s approach into livelihoods and economic empowerment, capacity building, sustainability, partnerships and research that are easy to scan.

NUABA Foundation website, home section 3 on iPad
  • UI+UX
  • Web design
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